Your social media updates (hashtags changed again?!)


Read time: under 5 minutes

Welcome back!

A pretty slow week, but we have some news directly from Instagram on tips and tricks for Stories, a great report on how much you should charge for brand deals, and a slight change to how hashtags are being used in searches.

Also, I got so many nice replies about this newsletter last week, so if you haven't done it yet, send me an email back and let me know what you like about it! (or any tips for improvement!)

This week's news:

Instagram releases a blog article on tips and tricks for your IG Stories.

Straight from the Instagram About Blog, this article shares some tips and tricks for elevating your Story strategy. Check it out here.

More changes to how hashtags work?!

Instagram has "simplified" how hashtag searches work, now removing the Top Posts display that used to show up when you would search content. Currently for me, I've been using hashtags the same way and have been getting MORE hashtag results for my content. Read about the changes here.

Don't miss this free workshop!

Later today (I hope you're reading this on time!) at 3pm EST of April 2nd, I'll be running a completely free engagement training workshop in my free social media community The Stellar Strategy Circle. You can register for the workshop by clicking here. If you miss it, I'll still be posting the replay (also free) in the group after.

How much should you charge for brand deals?

I get asked this all the time and it's a very valid question! Luckily, this excellent report by Influencer Marketing Hub breaks down the different audience size categories and how much you could be charging to work with brands. The suggestions are very consistent with what I charge as well as other accounts I work with. Read it here.

What am I having fun with at the moment?

If you want a break from my usual content, I started a fun and casual account where I'm experimenting with creative types of video content. Check it out here if you'd like!

Now here's what you can post next week:

-Share a photo of something in your office that inspires you and explain why.

-Reflect on how 2024 has been similar or different from 2023 so far and ask your audience to share their thoughts too.

-Share your favorite tip that has been helping you succeed in your industry this month.

-Host a giveaway for one of your products or services and require your audience to follow you and tag X friends to enter.

-Share the results of a recent poll you hosted on your Stories and explain what you think the results mean.

Do you get value from this newsletter? I'd love for you to share it with your audience! They can sign up here.

You can also use that link if someone forwarded this email to you and you'd like to sign up officially.

Lucas O'Keefe

I'm Lucas and social media/content creation is my passion. I love figuring out what works across the relevant platforms today (so you don't have to!). Join me for regular social media updates and the latest tips, tricks, and strategies to get you the results you want. Let's make this the year that your content finally gets SEEN!

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