The latest updates in the world of social media!


Read time: under 5 minutes

Welcome back!

This week we have a comprehensive free guide on how marketers are using AI, some new features DM coming to Instagram, a collection of valuable infographics, and more!

This week's news:

How marketers are using AI (free report)

The team at Semrush has put together this free report on how marketers are making the most of AI with tons of useful examples, prompts you can use, and strategies to follow.

Instagram launches new DM features

Slower week for new Instagram updates, but they did announce some new DM features including: the ability to edit your DMs up to 15 minutes after sending them, pin up to 3 chats to the top of your inbox, and toggle read receipts off or on. Read about and see the features in action here.

TikTok launches it's new Trends Digest

This is a monthly report on the latest trends for creating scroll stopping content on TikTok and even comes with the audios you can use, but with how much overlap TT and Reels have, it'll also help out the IG users too. Read it here.

The 7 C's of Social Media

We've heard of the 3C's of social media, but how the 7C's? This infographic by Adnorml breaks down 7 key focuses for your social media strategy. Check it out here.

Check out these LinkedIn content ideas

The team at SocialInsider analyzed over 140,000 LinkedIn posts to find these best tips and ideas for creating content on the platform. Check it out here.

Want free social media trainings?

Last week I launched a completely free social media community which now has over 300 members! I'll be running weekly free workshops and trainings to teach you the insides and outs of social media strategy. You can sign-up here!

And are you looking to build your own community?

Well my latest podcast episode breaks down some strategies and examples for building and growing your own engaged social media community.

Click to listen on: Spotify | Apple Podcast

Now here's what you can post next week:

-Share some other social media platforms you use and how your audience can connect with you there.

-Explain the difference between two concepts that people often mistake in your industry.

-Break down the 3-5 steps you took to become successful in your business and why they matter.

-Share an infographic or statistic from your industry and ask your followers for their opinion (give credit to the source).

-Explain something that most people in your industry ignore and tell your audience why they shouldn't ignore it.ciav

Do you get value from this newsletter? I'd love for you to share it with your audience! They can sign up here.

You can also use that link if someone forwarded this email to you and you'd like to sign up officially.

Lucas O'Keefe

I'm Lucas and social media/content creation is my passion. I love figuring out what works across the relevant platforms today (so you don't have to!). Join me for regular social media updates and the latest tips, tricks, and strategies to get you the results you want. Let's make this the year that your content finally gets SEEN!

Read more from Lucas O'Keefe

Understanding Social Media With Lucas O'Keefe Read time: under 7 minutes (as always, there's some gold in here, but feel free to skip what doesn't interest you!) Welcome back! Lucas O'Keefe here and if this is your first copy of my weekly newsletter: Welcome! First: I have another free worksheet for you. It's all about the 4-1-1 content planning strategy which is my favorite social media content plan for business. Get the worksheet here. Read a post explaining the strategy here. Also: I do...

Read time: under 10 minutes (it's longer than usual but there's some GOOD stuff in here and you can skip what doesn't interest you!) Welcome back! Lucas O'Keefe here and if this is your first copy of my weekly newsletter: Welcome! This week we've got A LOT of new Instagram features and announcements to share. You may have heard some IG news that initially made you panic, but I'm here to explain why you don't need to worry. *First if you'd like to support this newsletter, why not click on my...

Read time: under 5 minutes Welcome back! A pretty slow week, but we have some news directly from Instagram on tips and tricks for Stories, a great report on how much you should charge for brand deals, and a slight change to how hashtags are being used in searches. Also, I got so many nice replies about this newsletter last week, so if you haven't done it yet, send me an email back and let me know what you like about it! (or any tips for improvement!) This week's news: An official Instagram...