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Welcome back!

This week we have some tips on fixing your Instagram engagement, some new features for Instagram Stories, a TikTok marketing guide (official from TikTok) that should have overlapping Reels tips, and more!

This week's news:

• Meta has created this infographic about how the Threads algorithm works
• New Instagram "backdrop" feature hits Stories
• Want to know the top colour trends of 2024 so far? Check out the Pinterest Palette​
• How to revive your Instagram engagement podcast episode (Spotify | Apple Podcast)
• TikTok launches a free 34-page guide on "TikTok Marketing Strategy"
• 5 easy content ideas you can post next week (scroll to the bottom)

Do you use Threads? Here's how its algorithm works (infographic)

Meta just shared a very useful infographic about how the Threads feed algorithm works and you can check it out here.​

The new Instagram backdrop feature is here

Instagram is rolling out a new Story feature called "backdrop" which automatically detects the background of your Story images and gives you some fun AI generated prompts to replace the background of your image. Check it out here.​

Pinterest shares the top colour trends for 2024 so far

Ready to learn the dominant colour trends for 2024? Want to use them for content that stands out and gets noticed? Pinterest just launched the Pinterest Palette which looks at all of the data from Pinterest Pins and shares the top colour trends found in it. Check it out here.​

Is your Instagram engagement down? You aren't alone...

Give a listen to my latest podcast episode on how to revive your Instagram engagement with some easy and practical strategies that WORK. It's a quick listen at only 30 minutes and you won't regret it.

Click to listen on: Spotify | Apple Podcast​

Want a free 34-page TikTok marketing strategy guide?

​This full guide that comes officially from the TikTok for Business website is “a roadmap to creative success, highlighting the solutions to help you build impact-driving video content with ease.” Even if you use Reels and Instagram, this is worth checking out for the overlap! Check it out here.​

Now here's what you can post next week:

-Share the top songs or playlist that gets you motivated on a Monday morning and ask your audience to share theirs.

-Break down an important process in your industry into 3-5 simple steps and show how your audience can do it too.

-Show an interesting way that your product/service can be used that customers may not know about.

-Share a recent win, what you learned from it, why you were successful, and ask your audience to do the same.

-Ask your audience to share their top recommendations for books, apps, resources, etc. in your industry.

Otherwise I'll see you next week!